Job Details
Job Overview
Responsibilities
You are joining a team where the growth bar is high — we expect you not only to execute campaigns, but to build the playbook, lead the platform, and own the numbers. As Head of Growth you will drive the acceleration of Earth Brands’ DTC channel and B2B distribution growth, shape acquisition through partnership and paid channels, and embed retention and lifecycle thinking into everything we do.
- Define and lead the full-funnel growth strategy: acquisition, activation, retention and monetization across DTC and wholesale channels.
- Own the growth engine for earthstore.com: scale customer acquisition via paid media (Meta, Google, TikTok, Amazon) and brand/venue partnerships, optimize ROAS and CAC, deliver compounding growth.
- Build and lead lifecycle marketing: email/SMS nurture flows, referral and ambassador programs, retention segmentation, upsell and cross-sell mechanics.
- Set up analytics, dashboards and experimentation frameworks: track unit economics (CAC, LTV, payback period), benchmark campaigns, run A/B tests, and iterate until performance moves.
- Collaborate cross-functionally: work with product, brand, ops and technology to ensure growth channels feed into scale-able infrastructure and supply chain; partner with design and engineering to optimize landing pages, checkout funnels, event-venue integrations.
- Grow and manage a high-performance growth team: hire, mentor, set KPIs, build culture of experimentation, and raise the ceiling for what growth means for a sustainable consumer brand.
Qualifications
You are joining a team where the growth bar is high — we expect you not only to execute campaigns, but to build the playbook, lead the platform, and own the numbers. As Head of Growth you will drive the acceleration of Earth Brands’ DTC channel and B2B distribution growth, shape acquisition through partnership and paid channels, and embed retention and lifecycle thinking into everything we do.
- Define and lead the full-funnel growth strategy: acquisition, activation, retention and monetization across DTC and wholesale channels.
- Own the growth engine for earthstore.com: scale customer acquisition via paid media (Meta, Google, TikTok, Amazon) and brand/venue partnerships, optimize ROAS and CAC, deliver compounding growth.
- Build and lead lifecycle marketing: email/SMS nurture flows, referral and ambassador programs, retention segmentation, upsell and cross-sell mechanics.
- Set up analytics, dashboards and experimentation frameworks: track unit economics (CAC, LTV, payback period), benchmark campaigns, run A/B tests, and iterate until performance moves.
- Collaborate cross-functionally: work with product, brand, ops and technology to ensure growth channels feed into scale-able infrastructure and supply chain; partner with design and engineering to optimize landing pages, checkout funnels, event-venue integrations.
- Grow and manage a high-performance growth team: hire, mentor, set KPIs, build culture of experimentation, and raise the ceiling for what growth means for a sustainable consumer brand.
Ideal Candidate
The ideal candidate is a hands-on growth leader who has scaled a consumer or e-commerce brand from roughly $5M to $50M+ in annual revenue. You have a proven record of driving measurable growth across paid, lifecycle, and organic channels and know how to turn experiments into scalable systems. You’re equally comfortable optimizing a Meta campaign, analyzing ROAS and LTV, or working with creatives to shape a brand voice that converts.
You’ve likely held senior growth roles at top direct-to-consumer brands (think Glossier, Athletic Greens, Our Place, Oura, or Liquid Death) or helped grow an emerging sustainable or mission-driven brand through scrappy performance marketing. You thrive in high-ownership environments, are analytical but creative, and know how to balance brand storytelling with ROI-driven marketing.
Must-Have Requirements
Strongly preferred: Candidate is located in NYC US Citizen / No Need for Sponsorship now or in the future Proven track record leading growth at a consumer or DTC brand with at least $5M+ annual revenue or equivalent scale. Hands-on experience managing paid performance channels (Meta, Google, TikTok, Amazon) and lifecycle platforms (Klaviyo, GA4, or equivalent).
Screening Questions
About the Company
Company Overview
Our Mission
Earth Brands (www.earthstore.com) is a fast-growing sustainable consumer products company reimagining everyday “single-use” items. Their flagship product, Earth Cups, are plant-based and 100% compostable—designed to replace the 30+ billion traditional plastic cups used each year in the U.S.
The company has already scaled via major partnerships: for example, they were named an official partner of Madison Square Garden Entertainment Corp. (“The Garden”) where their product will be used for all concession stands and hospitality events.
On the funding side, Earth Brands has raised over $6 million to date, including a $4 million equity round in late 2023, bringing total funding to “over $6 M”.
For example, material-science metrics highlight that their Earth Cups require roughly 50% less energy and water than a typical plastic cup, and are microplastic-free.
The company’s early roots: founded by two former Williams College students who saw first-hand the litter from red plastic cups on campus and set out to “make sustainability cool” for the next generation.
With their rapid adoption in arena-events, campus programs, bars and hospitality, Earth Brands is positioning to scale their DTC channel EarthStore.com and expand manufacturing and distribution to meet the massive single-use waste market.
Company Culture
Scrappy, mission-rich, and high-velocity: at Earth Brands you’ll join a team that believes sustainability isn’t a nice-to-have—it’s a business imperative. The founding team blends athletic discipline (one founder is a former national-level tennis champion) with startup urgency.
They operate with clarity of purpose (“make sustainability cool and universal”), strongly believe in operational metrics (50% less energy/water per cup), and maintain a grassroots-marketing engine (over 3,500 campus ambassadors across 400+ schools) to build authenticity and community around the brand.
Engineers, marketers, and operators partner closely with founders, take ownership of outcomes (not just tasks), iterate fast, and measure their impact. If you thrive in startup environments where you move from prototype to scale and where the mission is embedded in every decision, you’ll fit right in.
Benefits
Relocation & Sponsorship
What you can expect
Day to Day
In this role you will be the growth engine for Earth Store and the venue/distribution business. Your morning might start with reviewing yesterday’s performance metrics—ROAS, CAC, conversion rates, LTV pay-back—and deciding what test to double down on. You’ll work with the marketing team to set up a new influencer campaign or Meta/TikTok test, collaborate with the tech and product team to optimize a landing page or checkout flow, join a call with a major venue partner to explore a branded activation, and end your afternoon by mapping out a lifecycle email/SMS flow and its funnel. You’ll wear many hats—strategist, operator, analyst—and you’ll be expected to take full ownership of both the big picture and the details.
Team
You will report directly to Co-Founder & CEO Misha Vitels and be a key member of the senior leadership team. The growth team currently includes performance marketing, lifecycle/email/SMS, and partnerships. You’ll build and lead this team: hiring, mentoring, setting KPIs and creating a culture of experimentation. You’ll partner closely with brand, product, ops, supply chain and tech to ensure growth channels scale seamlessly. As the company expands, you may also collaborate with the B2B distribution team and oversee their digital growth motion.
Growth
This is a high-impact role with visible metrics and room to grow. In your first 6–12 months you’ll define the growth playbook, scale major channels, and prove you can move the needle. From there you’ll have opportunity to scale the team, lead wider go-to-market growth (including global expansion, retail partnerships, and B2B growth), and potentially move into a Head of Growth & Revenue role or other senior leadership post as the company scales into a multi-hundred-million dollar brand. You’ll be with the company in a phase where your growth leadership will set the trajectory for the next five years.
Companies to Source From
These companies are similar to our client. Candidates with experience at these companies are seen as a big plus.
Additional Information
Additional Information
Earth Brands is on a mission to make sustainable products the default choice for consumers and businesses. The company is scaling quickly, with Earth Cups already in thousands of venues across the U.S. and its DTC channel, Earth Store, growing at a rapid pace.
This role offers the chance to shape the growth engine of a business with a strong brand foundation and passionate customer base. You’ll join a small, collaborative team of builders who value curiosity, creativity, and performance. The bar is high—this is a role for someone who wants to leave their mark on one of the fastest-growing sustainability brands in the country.
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