Head of Growth (E-Commerce & Performance Marketing) w/ .5-1% Equity
Bounty Amount: $7,500 - 9,000
Company Name: Earth Brands
Role Type: Full-Time, On-Site
Location: New York, NY (On-Site Preferred)
Salary / Hourly Rate: $150,000 - $180,000 per year
Benefits: Compensation can be adjusted to meet individual needs, and there is potential for future enhancements as the company grows.,Direct impact on a sustainability-focused mission.,US Citizens Only
Role Information
Role Overview: N/A
Responsibilities: Define and lead the full-funnel growth strategy: acquisition, activation, retention and monetization across DTC and wholesale channels., Own the growth engine for earthstore.com: scale customer acquisition via paid media (Meta, Google, TikTok, Amazon) and brand/venue partnerships, optimize ROAS and CAC, deliver compounding growth., Build and lead lifecycle marketing: email/SMS nurture flows, referral and ambassador programs, retention segmentation, upsell and cross-sell mechanics., Set up analytics, dashboards and experimentation frameworks: track unit economics (CAC, LTV, payback period), benchmark campaigns, run A/B tests, and iterate until performance moves., Collaborate cross-functionally: work with product, brand, ops and technology to ensure growth channels feed into scale-able infrastructure and supply chain; partner with design and engineering to optimize landing pages, checkout funnels, event-venue integrations., Grow and manage a high-performance growth team: hire, mentor, set KPIs, build culture of experimentation, and raise the ceiling for what growth means for a sustainable consumer brand.
Qualifications: Define and lead the full-funnel growth strategy: acquisition, activation, retention and monetization across DTC and wholesale channels., Own the growth engine for earthstore.com: scale customer acquisition via paid media (Meta, Google, TikTok, Amazon) and brand/venue partnerships, optimize ROAS and CAC, deliver compounding growth., Build and lead lifecycle marketing: email/SMS nurture flows, referral and ambassador programs, retention segmentation, upsell and cross-sell mechanics., Set up analytics, dashboards and experimentation frameworks: track unit economics (CAC, LTV, payback period), benchmark campaigns, run A/B tests, and iterate until performance moves., Collaborate cross-functionally: work with product, brand, ops and technology to ensure growth channels feed into scale-able infrastructure and supply chain; partner with design and engineering to optimize landing pages, checkout funnels, event-venue integrations., Grow and manage a high-performance growth team: hire, mentor, set KPIs, build culture of experimentation, and raise the ceiling for what growth means for a sustainable consumer brand.
Minimum Requirements: Strongly preferred: Candidate is located in NYC,US Citizen / No Need for Sponsorship now or in the future,Proven track record leading growth at a consumer or DTC brand with at least $5M+ annual revenue or equivalent scale.,Hands-on experience managing paid performance channels (Meta, Google, TikTok, Amazon) and lifecycle platforms (Klaviyo, GA4, or equivalent).
Screening Questions: Can you share one example of a campaign or initiative where you directly influenced revenue growth or CAC improvement at a DTC or e-commerce brand?,What growth channels do you believe are most under-leveraged for sustainable consumer brands today, and why?
Company Information
About Company: N/A
Culture: N/A
Additional Information
Interview Process: N/A
Day to day: In this role you will be the growth engine for Earth Store and the venue/distribution business. Your morning might start with reviewing yesterday’s performance metrics—ROAS, CAC, conversion rates, LTV pay-back—and deciding what test to double down on. You’ll work with the marketing team to set up a new influencer campaign or Meta/TikTok test, collaborate with the tech and product team to optimize a landing page or checkout flow, join a call with a major venue partner to explore a branded activation, and end your afternoon by mapping out a lifecycle email/SMS flow and its funnel. You’ll wear many hats—strategist, operator, analyst—and you’ll be expected to take full ownership of both the big picture and the details.
Team: You will report directly to Co-Founder & CEO Misha Vitels and be a key member of the senior leadership team. The growth team currently includes performance marketing, lifecycle/email/SMS, and partnerships. You’ll build and lead this team: hiring, mentoring, setting KPIs and creating a culture of experimentation. You’ll partner closely with brand, product, ops, supply chain and tech to ensure growth channels scale seamlessly. As the company expands, you may also collaborate with the B2B distribution team and oversee their digital growth motion.
Growth: This is a high-impact role with visible metrics and room to grow. In your first 6–12 months you’ll define the growth playbook, scale major channels, and prove you can move the needle. From there you’ll have opportunity to scale the team, lead wider go-to-market growth (including global expansion, retail partnerships, and B2B growth), and potentially move into a Head of Growth & Revenue role or other senior leadership post as the company scales into a multi-hundred-million dollar brand. You’ll be with the company in a phase where your growth leadership will set the trajectory for the next five years.
Ideal Candidate Profile: The ideal candidate is a hands-on growth leader who has scaled a consumer or e-commerce brand from roughly $5M to $50M+ in annual revenue. You have a proven record of driving measurable growth across paid, lifecycle, and organic channels and know how to turn experiments into scalable systems. You’re equally comfortable optimizing a Meta campaign, analyzing ROAS and LTV, or working with creatives to shape a brand voice that converts.You’ve likely held senior growth roles at top direct-to-consumer brands (think Glossier, Athletic Greens, Our Place, Oura, or Liquid Death) or helped grow an emerging sustainable or mission-driven brand through scrappy performance marketing. You thrive in high-ownership environments, are analytical but creative, and know how to balance brand storytelling with ROI-driven marketing.
